Marketing is all about getting people to notice your product. (And then hopefully after they notice it, BUY the product.)
But let's face it, in our world we are bombarded with products we are supposed to take note of, every day. You can't drive to the grocery store, turn on the TV, listen to the radio, or even surf the Internet, without being exposed to a gazillion gadgets and gizmos that someone wants you to buy.
As a result, our society has become mostly numb to many marketing schemes. When we watch a DVD we let the adds run while we finish making pop corn, when the radio switches over to the yakking we change it to another station or turn it off altogether, etc.
One way to break through to people however is to give them something they want in exchange for their recognition of your product.
Book giveaways on blogs have risen dramatically over the past few years. Many people take note of the product (enter the drawing) but only one wins. Then hopefully the others who took note will go out and buy. There is also the benefit of the word of mouth advertising the winner will promulgate if the book is well done.
For my first book I did a couple different blog tours.
For my next book I plan to do blog tours, but I also approached a Bed & Breakfast in the small town of Pierce, ID, the setting of my first book. I asked them if they would be willing to donate a night's stay as part of my marketing campaign for my 2nd book, High Desert Haven. Colleen, owner of The Outback Bed & Breakfast, was more than happy to do that. She went beyond my expectations in what she was willing to donate and I'm very excited to see the results.
I will enter people into the drawing for the vacation if they buy one or more of my books and report back to me that they did so. I'm still working out all the details of how it will play out, so maybe I'll post another time about exactly how I ran the drawing.
Meanwhile, what are some unique things you have done to attract people to your book?
Linda Apple is the author of Writing From Your Soul, Writing Life ~ Your Stories Matter, Connect ~ A Simple Guide to Public Speaking for Writers, POW; Promises Kept and Women Of Washington Avenue, her debut novel and the first book in her Moonlight Mississippi series. Her personal experience stories have been published in 16 of the Chicken Soup for the Soul books. Her devotions have been published in numerous devotion magazines and books. She lives in Fayetteville Arkansas with her husband, Neal, their five children, five children-in-love, and ten grandchildren.
Jody Bailey Day writes inspirational fiction from west Texas. Her debut novel, Washout Express, released June 2013 from Harbourlight Books. Her short stories, poems, devotionals, and articles have appeared in Mature Living, Splickety Magazine, The Old Schoolhouse Magazine, Southern Writers Magazine, and Christiandevotions.us, She is a two time Grand Prize Winner at the East Texas Christian Writers Conference, and a Faithwriters.com Best of the Best award winner. She and her pastor husband have six grown children and nine grandchildren.
Deborah Dee Harper writes from Murfreesboro, Tennessee, by way of Michigan, Kentucky, Alaska, Mississippi, and Alaska (again). Deb is a graduate of the Jerry B. Jenkins Christian Writers Guild classes and writes Christian humorous and inspirational books for both children and adults. Her children’s adventure series, Laramie on the Lam, available in both e-book and print, is being re-published as six individual print books. Her Road’s End series (Misstep, Faux Pas, and Misjudge) for adults is also contracted and should be published soon. She is currently nearing completion on the first book of another series. She is represented by Terry Burns of Hartline Literary Agency.
Lisa Lickel is an award-winning multi-published inspirational novelist, blogger, reviewer, and writing mentor. A freelance editor, Lisa loves all things historical. Her work has appeared in Writer's Digest and Christian Fiction Online.
Liberty Speidel has been a voracious reader since reading her first Nancy Drew book. But she was telling stories long before then with her figurines from Disney's Rescue Rangers. When she's not writing, you may find her gardening, baking, crocheting, or hiking. A lifelong Kansan, she now resides in the Kansas City metro area with her husband, children, and chocolate Labrador, where she could rival Captain Jean Luc Picard in consumption of Earl Grey tea. She is the author of Emergence, Retaliation, and Capitulation, novellas and novels in her series featuring superhuman and police detective Darby Shaw.
Donn Taylor led an Infantry rifle platoon in the Korean War, served with Army aviation in Vietnam, and worked with air reconnaissance in Europe and Asia. Afterwards, he earned a PhD in English literature (Renaissance) and for eighteen years taught literature at two liberal arts colleges. His poetry has appeared in leading journals and is collected in his book Dust and Diamond: Poems of Earth and Beyond.His fiction includes a light-hearted mystery, Rhapsody in Red, and two suspense novels, Deadly Addictive and The Lazarus File, and a historical romance, Lightning on a Quiet Night. He is a frequent speaker at writers’ groups and conferences. He lives near Houston, TX, where he continues to write fiction and poetry, as well as essays on writing, ethical issues, and U.S. foreign policy.
Editor/Author Linda Yezak lives with her husband in a forest in east Texas, where tall tales abound and exaggeration is an art form. She is a speaker/lecturer for various writers' groups and conferences. Her fiction books include Give the Lady a Ride, The Simulacrum, and The Cat Lady's Secret. Her nonfiction books include Writing in Obedience, co-written with Hartline Literary agent Terry Burns.
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