We may be in the business of selling books, but we can diversify into other products—both for sale and promotion—to make sure we always have something interesting to offer our readers. Following are some ideas for items you can personalize to advertise your book.
Bookmarks are one of the most versatile, inexpensive, and dispersible products you can utilize, since not only are they something readers can unquestionably use, they’re also easy to distribute by sticking them in returned library books, leaving them at book signings, and handing them out in place of or along with your business card.
Bumper Stickers have the potential to spread your advertising all over town. Create something simple, clever, and eye-catching, and be sure to include your web URL. Drivers may not be able to read the small print, but people in the parking lot will.
Keychains are relatively inexpensive and, since people carry their keys with them everywhere, your keychain has the potential to be seen by untold numbers of people.
T-Shirts are walking billboards. Include your book cover and URL, or maybe exert a little extra brain power to come up with a catchy phrase or slogan.
Tote Bags also have the potential to be carried all around town. Chances are good your tote bag will end up being used to haul books to and from the library, and who is more interesting in buying good books than friendly neighborhood librarians?
Mousepads aren’t likely to receive as many unique views as some of the other items, but they’re still a fun way to keep your book within view of customers—and to remind them that the purchase of your book is only a mouse click away.
Mugs are a great way to combine everyone’s favorite habits: reading and coffee drinking. Mugs tend to be more expensive to produce than some of the other items mentioned, but they make great contest prizes.
Pens are cheap and easy to distribute (and great for using and giving away at book signings). Just make sure you’re able to fit your important information into the relatively small printable surface.
Posters work wonderfully for display at book signings and other events. When you’re finished you can sign them and present them to fans.
Wallpaper for the computer costs nothing to create. This is a fun way to advertise your book and build interest as you’re counting down to its release.
Linda Apple is the author of Writing From Your Soul, Writing Life ~ Your Stories Matter, Connect ~ A Simple Guide to Public Speaking for Writers, POW; Promises Kept and Women Of Washington Avenue, her debut novel and the first book in her Moonlight Mississippi series. Her personal experience stories have been published in 16 of the Chicken Soup for the Soul books. Her devotions have been published in numerous devotion magazines and books. She lives in Fayetteville Arkansas with her husband, Neal, their five children, five children-in-love, and ten grandchildren.
Jody Bailey Day writes inspirational fiction from west Texas. Her debut novel, Washout Express, released June 2013 from Harbourlight Books. Her short stories, poems, devotionals, and articles have appeared in Mature Living, Splickety Magazine, The Old Schoolhouse Magazine, Southern Writers Magazine, and Christiandevotions.us, She is a two time Grand Prize Winner at the East Texas Christian Writers Conference, and a Faithwriters.com Best of the Best award winner. She and her pastor husband have six grown children and nine grandchildren.
Deborah Dee Harper writes from Murfreesboro, Tennessee, by way of Michigan, Kentucky, Alaska, Mississippi, and Alaska (again). Deb is a graduate of the Jerry B. Jenkins Christian Writers Guild classes and writes Christian humorous and inspirational books for both children and adults. Her children’s adventure series, Laramie on the Lam, available in both e-book and print, is being re-published as six individual print books. Her Road’s End series (Misstep, Faux Pas, and Misjudge) for adults is also contracted and should be published soon. She is currently nearing completion on the first book of another series. She is represented by Terry Burns of Hartline Literary Agency.
Lisa Lickel is an award-winning multi-published inspirational novelist, blogger, reviewer, and writing mentor. A freelance editor, Lisa loves all things historical. Her work has appeared in Writer's Digest and Christian Fiction Online.
Liberty Speidel has been a voracious reader since reading her first Nancy Drew book. But she was telling stories long before then with her figurines from Disney's Rescue Rangers. When she's not writing, you may find her gardening, baking, crocheting, or hiking. A lifelong Kansan, she now resides in the Kansas City metro area with her husband, children, and chocolate Labrador, where she could rival Captain Jean Luc Picard in consumption of Earl Grey tea. She is the author of Emergence, Retaliation, and Capitulation, novellas and novels in her series featuring superhuman and police detective Darby Shaw.
Donn Taylor led an Infantry rifle platoon in the Korean War, served with Army aviation in Vietnam, and worked with air reconnaissance in Europe and Asia. Afterwards, he earned a PhD in English literature (Renaissance) and for eighteen years taught literature at two liberal arts colleges. His poetry has appeared in leading journals and is collected in his book Dust and Diamond: Poems of Earth and Beyond.His fiction includes a light-hearted mystery, Rhapsody in Red, and two suspense novels, Deadly Addictive and The Lazarus File, and a historical romance, Lightning on a Quiet Night. He is a frequent speaker at writers’ groups and conferences. He lives near Houston, TX, where he continues to write fiction and poetry, as well as essays on writing, ethical issues, and U.S. foreign policy.
Editor/Author Linda Yezak lives with her husband in a forest in east Texas, where tall tales abound and exaggeration is an art form. She is a speaker/lecturer for various writers' groups and conferences. Her fiction books include Give the Lady a Ride, The Simulacrum, and The Cat Lady's Secret. Her nonfiction books include Writing in Obedience, co-written with Hartline Literary agent Terry Burns.
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