I can't repost the whole deal here, but, truly, people, Nathan is da bomb!
Check this out: the whole authorial process in pop culture clips:
Nathan Bransford is the author of Jacob Wonderbar and the Cosmic Space Kapow (Dial, May 2011), Jacob Wonderbar for President of the Universe (Dial, April 2012) and Jacob Wonderbar and the Interstellar Time Warp (Dial, March 2013). He was formerly a literary agent with Curtis Brown Ltd. and is now the social media manager at CNET. He lives in San Francisco.