What An Influencer DoesBy Lisa J Lickel
There are book reviewers, there are promotion team members, there are posse and tribe members and cheerleaders for authors…but how does it work? What should they do for and with you to help you promote your work? Here are some examples; few of which you need to be a writer to do.
AN INFLUENCER WILL do many or all of the following activities. Can you think of others to share?
Recommend the book as club selection to your book club; visit the author’s interviews and leave comments.
Mention the book when you visit online book club or chat sites. I like to quote a passage or make a comment on Facebook while I’m reading the book.
Offer the author a guest spot on your blog or web site. Add the book to a sidebar on your blog, at least for a while.
Regularly contribute to an online book review site, and online retailers to post a review. If you’re in a chat room, an online forum, wherever, and the topic comes up, talk about this relevant book you read.
Offer to write a book review for your local newspaper. Offer to write (or use one from the author) an article or press release.
Add the book to your list of favorites on social networking sites such as Facebook and its many groups, Shoutlife, Author’s Den, and Goodreads, and post about the book to your friends.
Ask your public library to order a copy of the book for their shelves. If your church has a library, ask the librarian to add it to the acquisitions list or offer to donate a copy.
When you shop at a bookstore see if they are carrying the book. If not, ask if they’ll order a few copies.
If you belong to a writer’s group with a newsletter, ask if you can contribute a book review or give some other plug.
Help create a buzz about the book by mentioning it in any groups you might belong to: small group studies, women’s ministry groups, health club, MOPS, civic organizations, Scouts, PTA, etc.
Tell friends, family, other people in your social circles about the book and the author. Talk about it when you’re in a waiting room, in line at a store, or at the coffee shop.
Make book gifts at holidays and birthdays a regular habit.
Hand out author cards, bookmarks, or other promotional materials. Leave a copy in a waiting room (ask), the book shelf at the retirement/assisted living center near you, at that lodge or campground you visit that has a share shelf, at the little neighborhood library.
Always remember: Word-of-mouth recommendation is still the number one reason book buyers buy specific books.