Wednesday, July 23, 2014

Content Marketing with Karen Cioffi

This article originally appeared Karen Cioffi Writing and Marketing on Monday, May 19, 2014. All rights reserved. Used with permission.


Become a Niche Powerhouse - Build Relationships with Your Audience and Subscribers with Content Marketing

Part 1 of this three-part series discussed finding a niche and working it. Part 2 discussed finding your audience and building your list. Now, it’s on to establishing relationships with your audience and subscribers.

This element of niche building actually goes hand-in-hand with finding your audience.

To find your audience you need to search them out and share valuable information. To develop a relationship and create trust, you need to continue to offer valuable information on a regular basis.

Part of your marketing strategy should be to genuinely want to help your subscribers succeed. You should want to help people by giving them the answer to their problem or question. 
So, how do you build a relationship with your audience, your subscribers, and leaders in the industry?

Simple. Through content marketing.

Blogging - Providing regularly scheduled content on your website should be the foundation of your content marketing strategy and the first rung in your relationship building tactic.

Keep your blog posts focused and give your audience ‘useable’ information.

The Freebie – Your ethical bribe is the primary tool that will ‘hook’ the visitor into becoming a subscriber. At this point, you will be able to develop a stronger connection.

Since you took the time to find a ‘doable’ niche and searched for your audience, you know what they want . . . what they need. Your content and especially your freebie should define their want or need and provide the solution.

Email Marketing – This is an essential element of turning a subscriber into a customer/client.

You need to set up an autoresponder series, beginning with the Welcome Message, that establishes you as the go-to person in your niche.

After the automatic email series, continue to provide valuable information on a regular basis. This cultivates trust and authority, and leads to sales.

Article Directories – Publishing on article directories, like Ezine Articles, is an excellent strategy to broaden your visibility and increase your audience. This allows you to develop new relationships.

If you provide valuable information that’s actually useable, news sites may very well pick it up. This in turn leads to even more visible and a larger audience.

Guest Blogging – This is one of the most powerful article marketing strategies when used to create authority and credibility, create connections, increase your audience, and build relationships.

The important factor when guest blogging is to query major blogs in your industry or niche. Take the time to get acquainted with the type of articles the blog publishes and then pitch an article.

One of my favorite adages is, nothing ventured, nothing gained. So, don’t be intimidated, just go for it.
Using all these strategies helps build authority and credibility. This in turn, makes you more valuable to your audience and helps strengthen your relationships.

Becoming a niche powerhouse through these strategies will help you build a successful business.

P.S. If you liked this article, PLEASE SHARE IT!

To start at the beginning, read Part One: Become a Niche Powerhouse – Find a Niche and Work It

Karen Cioffi is a multi-published author, ghostwriter, freelance writer, and acquisitions editor intern. Visit her at http://karencioffiwritingandmarketing.com for writing and marketing information and be sure to sign up for her FREE monthly newsletter--you'll get two FREE e-books in the process and two more for just stopping by.
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