Friday, May 15, 2015

Book Review: How To Market A Book

We've all been there.

Our first book has just been published, and we sit at our computers, admiring our shiny baby. It's so pretty, so perfect.

So of course the readers are just going to flock to it and buy it up in droves...right?

Most of us hope that will happen, but unless we're really lucky, or some presidential candidate releasing a memoir or position piece, the likelihood it will happen are pretty much slim to none.

That's where marketing comes in.

But we're authors. We have no clue about marketing!

And that's why Joanna Penn's How to Market a Book is just what you need. We authors, unless we've got a marketing background already, really have no idea how to promote ourselves. We're sometimes lucky if we can manage a Facebook page. Knowing what to put there? Fahgeddaboutit!

Ms. Penn's book takes you step by step through basic marketing principles all the way to more advanced topics such as whether you should do public speaking engagements and how to launch your book.

For me, this book is really helpful because while I'm making book sales without any marketing, I know I could be doing so much more than I already am, so it's helped me figure out what my next steps are. Whether to add podcasting or do short posts on YouTube are also things I'm now considering because of her book.

Ms. Penn doesn't make it easy--it's not a "do A, B, and C, followed by X, Y, and Z, and, Poof! You've got yourself  all the marketing you need" type of book. You do have to do research on what's appropriate for your genre. You have to know who your comparable authors/books are. But if you're in this author thing for the long haul, this is a book you can't afford to be without. Baby steps are a requirement. You're not going to become J.K. Rowling overnight. Maybe not even in five years!

But if you follow the steps, you will eventually get further down the path and sell more books.

And you may even have some fun while doing it!

How to Market a Book is available from Amazon, and other retailers. At Amazon, a print copy is $13.95, and Kindle is $5.99.
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