Wednesday, June 28, 2017

Two Platform Lessons


Marketing experts always suggest asking for endorsements, and aim pretty high. What could it hurt? I want my message to reach as many folks as possible. So I took a deep breath and asked some pretty big names for endorsements and reviews. I also asked some  lesser known authors and reviewers. Here's what happened.

The famous, high profile authors responded to me within a few days. The answer was "Sorry, no," but I received warm congratulations and well wishes. (Apparently, when you reach a certain pinnacle of success, your name doesn't belong to you anymore, or at least that was the case for one of the authors.) The emails were from assistants. That didn't bother me at all. They responded, and wished me well. The messages might have even been automated, but it didn't seem that way.

The lesser known folks DID NOT RESPOND. Now I will concede that there could be many reasons for that. This is not a rant or criticism, but it just illustrates a point. Who do you think I'm still a huge fan of, and who do you think not so much? The response I received solidified the message of the authors who responded. The lack of response caused me to lose a little faith in the message of those that completely ignored me.  Let it be noted that everyone with whom I have a relationship, whether multi-published or not, online or in person, said Yes!.

So the lessons I've learned in this journey so far are:

1. Do unto others as you would have them do unto you.

2. Relationship - build relationships with people who need your message and/or who can help get your message out there. 

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6 comments:

  1. I dove in and asked for a few comments for The Final Ride. From the comments made, I could tell that only two had actually read the novel. I felt dishonest putting the other comments on the page.

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  2. Sometimes it feels our business is trial and error, hit and miss, and hurry up and wait. Frustration! I try to remember that I've committed this effort to the Father, but it is uncomfortable sometimes.

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  3. My third book in my MG adventure series is set in Mexico, and the ancient Meso-american ball game is pivotal (a life and death scenario for the young heroes). I found a great book by a leading expert, but couldn't get the book anywhere. Imagine my surprise when my email yielded not only the book plus DVD sent to me in South Africa from the author/filmmaker, but also a Foreword, which for me is an endorsement. Sometimes all you have to do is ask!

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  4. Wonderful! Yes, we just need to ask. Good for you.

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  5. awesome article...good relationship is quite important now days

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