Wednesday, September 13, 2017

Testing Amazon Sweepstakes GIveaways

Trying out Paid Marketing Promotions
by Lisa Lickel

We're all about fresh and new marketing tips when we're in business--how to move product into the hands of those who need it. Trends change so fast it's so hard to keep up. Authors need to let Readers know What they have to offer. Amazon, love it or hate it, is one of the largest book sellers in the world, so it makes sense to try a few of their friendly, helpful tips to move product. One of the latest marketing tools is giveaways and sweepstakes. I've also worked with my publishers on Net Galley and I'll report on that tool in the future.

A couple of weeks ago I signed up for a three-week Amazon Giveaway Sweepstakes. Since the e-book I'm promoting was priced at 99 cents, and sales had pretty much slowed to zilch (mostly because I'm not actively promoting), this seemed like a fairly painless and simple way to light a flame under the book. Amazon does the heavy lifting, I'm supposed to shout about it. I decided on a three-week time period around my birthday (just because I felt like an excuse would help, and my birthday was coming on). I decided to give away 10 copies, which I was charged for in advance. If for some reason all of the copies weren't given away, I'd get vouchers to those books to give away on my own. Amazon then collects names and chooses the winners, and notifies them. Seemed like a good deal.

After the first week I had over 150 sign-ups; after two weeks, today, I had 183. My only requirement was asking folks to follow me on my Amazon profile. Although I have a collector for a possible future newsletter/e-mail list and know its supposed to be a good thing, I'm having a hard time convincing myself to do it. Knowing that an open rate for mass mailing lists of any kind is a small percentage makes me tired, and I've lost two fans from my Facebook author page since the sweepstakes started. Though I can't prove any correlation, it still hurts to lose anyone for any reason other than death. My Amazon profile has the potential to showcase my books, and isn't personal, so I figured it was a fairly low-cal thing to ask folks in exchange for a chance to win a book. I tweeted a few times, posted the link on my website landing page and asked for help tweeting from my marketing group. The book came out September 2016. When the sweepstakes started, the book hovered closer to the 2 M mark on the "best seller" list; now it's around 1.1 M. I had few reviews, the last one 8 mo. ago. I asked only readers I know to review; a couple of folks I had approached the year before to endorse backed out. I had another book release November 11 last year, so I purposefully saved some momentum for that release.

Below is what the Sweepstakes message looked like. They also offered promotional language for posting, and sample Tweets and Facebook links. I had to write a brief welcome and a brief thank you for after the sweepstakes was done. I'll report back after the Sweepstakes is over to let you know what I thought and how it worked. I received one sale that I know of that's directly related to the promotion.


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Or here is some suggested copy:
See this #AmazonGiveaway for a chance to win: Requiem for the Innocents: a novel (Stories from Paradise House) (Kindle Edition). https://giveaway.amazon.com/p/7b3a0e0e519a3de2 NO PURCHASE NECESSARY. Ends the earlier of Sep 21, 2017 11:59 PM PDT, or when all prizes are claimed. See Official Rules http://amzn.to/GArules.
Giveaway Summary:
Title:
Entry Message:
It's my birthday and I'm celebrating by giving away 10 e-copies of my novel Requiem for the Innocents. Enter the Sweepstakes, and I hope you win!
Duration:
Aug 31, 2017 12:22 PM PDT - Sep 21, 2017 11:59 PM PDT
Prize:
Requiem for the Innocents: a novel (Stories from Paradise House) (Kindle Edition)
Number of Prizes:
10
Reminder, Kindle giveaway prizes are not eligible for refunds. Reference our FAQs to learn more about our policy.

This giveaway adheres to the Giveaway Services Agreement


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